In moments of frustration fundamentally caused by my urge to immediately influence the target audience and communities through my work, I came across the writings of my mentor where he says that "it is the deeper, slower movements that will ultimately shape human history. Though not visible on the surface, it is the unremitting efforts & actions taken by each ordinary person that creates a new age."
This transformed my thinking from one that lives and actions short term viral content which maybe quickly forgotten, to creating content that gradually sow the seeds of making communities, organisations, its people and eventually the world a better place. What gets me most excited is working with clients, agencies & collaborators who strive to produce content that may shape culture, help businesses grow and evolve brands in a positive and empathetic manner.
I invite you on a journey to collaborate with me to tell great stories that could leave a small dent in the universe!
- Anmol Karnik