In The News

 Conceptualized, written and directed by ad film director Anmol Karnik, partner and panel director at Morfeus Films, the campaign combines creativity, strategy, and a touch of celebrity star power. The films feature cricket legend Sourav Ganguly and aim to strike a chord with a diverse audience while carving a niche in the highly competitive EV market. 

 Anmol Karnik, celebrity ad film director, Partner and Panel Director at Morfeus Films, discusses conceptualizing, writing, and directing this large-scale production. He shares insights into the creative process and his collaboration with Saif Ali Khan, the client team at Radico Khaitan, and the agency team at Hakuhodo. 

 In this interview, Anmol Karnik discusses conceptualizing, writing, and directing the Indian Racing Festival TVCs with John Abraham, Arjun Kapoor, and Sourav Ganguly, sharing insights into the creative process behind capturing the energy of motorsports.

 Anmol Karnik’s short film Maya is set to be screened at the 2013 Cannes Film Festival. He shares his excitement about the opportunity and discusses the film, expressing his anticipation for attending one of the world's most prestigious film events.

 Director Akash Chopra reflects on the documentary Walking With M, highlighting Anmol Karnik's pivotal role in bringing his vision to life. Karnik's creative direction and storytelling helped capture the heart of the journey, ensuring the film authentically conveyed the spirit of the Walk of Hope movement.